99% of diapers on the market—even eco friendly ones—are not good for babies' skin. Kudos, a new diaper brand recently featured on Shark tank, is only cotton-lined diaper in the industry, giving babies the comfort they were literally born to deserve.
With a tone fit for royalty, the “Heir of Comfort” campaign reminds parents that choosing Kudos means giving their little one the comfort they were born to deserve.
Partnerships
Kudos x Longchamp
Kudos is teaming up with Longchamp to create a limited-edition Longchamp x Kudos Diaper Bag—perfect for eco-conscious parents who value both style and sustainability. Since a premium, cotton-lined diaper deserves a bag that’s just as thoughtful, this collaboration offers a chic, practical way to carry essentials while staying true to their values.
Kudos x SIDS Institute
Every year, over 2,000 babies are lost to SIDS. This October, Kudos will release a limited-edition diaper design to raise awareness and donate proceeds to the American SIDS Institute. By combining purpose with comfort, Kudos is committed to helping protect the most vulnerable while giving babies the gentle care they deserve.
Social Activation
#Momtok a sub-genre of TikTok where the moms reign supreme. All the tips, tricks, venting sessions, and daily motherhood vlogs live there.
Kudos would join in on the trend of baby voiceovers and get their diapers into the hands of mom/baby influencers.
Influencer Partnerships
By leveraging popular influencers and celebrities, we can effectively engage young moms and enhance our brand's presence among Gen-Z families.
Nara Smith
Nara is a model, influencer and mom known best for videos focused on clean ingredient living.
Four Seasons Orlando Baby
Kate gained went viral in 2024 after a video of her saying she wants to go to the Four Seasons Orlando surfaced.
Halle Bailey
Halle is a well known actress, singer and new mommy to 1 year baby, Halo.
